ΚΑΤΗΓΟΡΙΑ | ΕΤΑΙΡΕΙΑ | ΣΥΜΜΕΤΟΧΗ | ΒΡΑΒΕΙΟ |
---|---|---|---|
01. BRAND AWARENESS AND POSITIONING | Region of Attica | Re-positioning Attica as a tourist destination brand | GOLD |
01. BRAND AWARENESS AND POSITIONING | Publicis Groupe/Starlink | Pantene influences your perfect hair day | SILVER |
01. BRAND AWARENESS AND POSITIONING | JNLeoussis+ | LEARN WITH ETHNIKI BANK (ΜΑΘΕ ΜΕ ΤΗΝ ΕΘΝΙΚΗ) | BRONZE |
01. BRAND AWARENESS AND POSITIONING | JNLeoussis+ | PaL Quarantine Recipes with Gogo Delogianni | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
01. BRAND AWARENESS AND POSITIONING | Wunderman Thompson & Mindshare & Vodafone | VODAFONE GENERATION NEXT | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
02. DIRECT RESPONSE AND LEAD GENERATION | Mindshare A.E. | COVID-19 – Real-Time Response to meet changing demand | GOLD |
02. DIRECT RESPONSE AND LEAD GENERATION | UM | Action Aid - Lead Generation | SILVER |
02. DIRECT RESPONSE AND LEAD GENERATION | DigitalWise | Kymco: Ride a scooter | BRONZE |
02. DIRECT RESPONSE AND LEAD GENERATION | Flip New Media | SkyTelecom – 9.600 leads in 7 months - It’s not a story, it's a success! | BRONZE |
02. DIRECT RESPONSE AND LEAD GENERATION | DigitalWise | Kymco: Ride a scooter | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
03. BEST BRAND / PRODUCT LAUNCH | Mindshare A.E. | Box Food App: a new player enters the Greek market | GOLD |
03. BEST BRAND / PRODUCT LAUNCH | JNLeoussis+ | LEARN WITH ETHNIKI BANK (ΜΑΘΕ ΜΕ ΤΗΝ ΕΘΝΙΚΗ) | SILVER |
03. BEST BRAND / PRODUCT LAUNCH | Wunderman Thompson & Mindshare & Vodafone | VODAFONE GENERATION NEXT | BRONZE |
03. BEST BRAND / PRODUCT LAUNCH | DPG Digital Media | Kane ton kinezo | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
04. EXPERIMENTAL AND INNOVATIVE CAMPAIGN | JNLeoussis+ | LEARN WITH ETHNIKI BANK (ΜΑΘΕ ΜΕ ΤΗΝ ΕΘΝΙΚΗ) | GOLD |
04. EXPERIMENTAL AND INNOVATIVE CAMPAIGN | Publicis Groupe/Starlink | Empowering creativity for P&G based on real time data | GOLD |
04. EXPERIMENTAL AND INNOVATIVE CAMPAIGN | McCANN Athens | Μενού με ό,τι έχεις | SILVER |
04. EXPERIMENTAL AND INNOVATIVE CAMPAIGN | DPG Digital Media | Vodafone TV: Series Mates | BRONZE |
04. EXPERIMENTAL AND INNOVATIVE CAMPAIGN | Publicis Groupe/Starlink | Empowering creativity for P&G based on real time data | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
05. CROSS-MEDIA INTEGRATION | Mindshare A.E. | Box Food App: a new player enters the Greek market | GOLD |
05. CROSS-MEDIA INTEGRATION | Generation Y | Toi&moi: Which GNTM Judge Are You? | SILVER |
05. CROSS-MEDIA INTEGRATION | Region of Attica | Attica: Greece in a snapshot | BRONZE |
05. CROSS-MEDIA INTEGRATION | DigitalWise | Fujitsu: A campaign to the infinity | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
05. CROSS-MEDIA INTEGRATION | Ira Media | #εγώστομέλλον | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
06. SOCIAL | Region of Attica | Attica: Greece in a snapshot | GOLD |
06. SOCIAL | JNLeoussis+ | PaL Quarantine Recipes with Gogo Delogianni | SILVER |
06. SOCIAL | JNLeoussis+ | LEARN WITH ETHNIKI BANK (ΜΑΘΕ ΜΕ ΤΗΝ ΕΘΝΙΚΗ) | BRONZE |
06. SOCIAL | Apivita | Apivita Hair Care – your hair blockbuster | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
07. DIGITAL REPUTATION MANAGEMENT | Publicis Groupe/Starlink | Pantene influences your perfect hair day | GOLD |
07. DIGITAL REPUTATION MANAGEMENT | Wunderman Thompson & Froneri | Magnum Mpoucone | SILVER |
07. DIGITAL REPUTATION MANAGEMENT | JNLeoussis+ | NEF-NEF Moodboard | BRONZE |
07. DIGITAL REPUTATION MANAGEMENT | UM | RB Dettol | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
MOBILE ADVERTISING | Publicis Groupe/Starlink | OLD SPICE thrives through mobile gaming | GOLD |
08. MOBILE ADVERTISING | McCANN Athens | Μενού με ό,τι έχεις | SILVER |
08. MOBILE ADVERTISING | BGM OMD - Doritos | Doritos Dust Campaign | BRONZE |
08. MOBILE ADVERTISING | BGM OMD - Doritos | Doritos Dust Campaign | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
08. MOBILE ADVERTISING | Publicis Groupe/Starlink | OLD SPICE thrives through mobile gaming | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
09. SEARCH | GENERATION Y | Performance in a Box | GOLD |
09. SEARCH | Mindshare και Τράπεζα Πειραιώς | Ongoing SEM Campaign Τραπεζικών Προϊόντων & Υπηρεσιών | SILVER |
09. SEARCH | adjust. | Praktiker | Praktiker Search Campaign | BRONZE |
09. SEARCH | Mindshare και Τράπεζα Πειραιώς | Ongoing SEM Campaign Τραπεζικών Προϊόντων & Υπηρεσιών | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
10. BRANDED CONTENT AND NATIVE ADVERTISING | DPG Digital Media | FIX FILIA (Fix Friendship) | GOLD |
10. BRANDED CONTENT AND NATIVE ADVERTISING | UM | FIX | SILVER |
10. BRANDED CONTENT AND NATIVE ADVERTISING | BGM OMD – Beiersdorf | Gazzetta Matchday | BRONZE |
10. BRANDED CONTENT AND NATIVE ADVERTISING | UM | FIX | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
11. EFFECTIVE USE OF DATA | Publicis Groupe/Starlink | Empowering creativity for P&G based on real time data | GOLD |
11. EFFECTIVE USE OF DATA | Mindshare A.E. | COVID-19 – Real-Time Response to meet changing demand | SILVER |
11. EFFECTIVE USE OF DATA | Publicis Groupe/Starlink | A Quantum leap for “ALWAYS” through advanced data strategy | BRONZE |
11. EFFECTIVE USE OF DATA | Generation Y | Access the Data! | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
12. BEST ORIGINAL CONTENT SERIES | UM | FIX Corporate - Geitonies | GOLD |
12. BEST ORIGINAL CONTENT SERIES | DPG Digital Media | EveryDayTeen | SILVER |
12. BEST ORIGINAL CONTENT SERIES | BGM OMD – Beiersdorf | Gazzetta Matchday | BRONZE |
12. BEST ORIGINAL CONTENT SERIES | UM | FIX Corporate - Geitonies | ΒΡΑΒΕΙΟ ΜΕΛΩΝ |
BEST IN SHOW | |||
MOBILE ADVERTISING | Publicis Groupe/Starlink | OLD SPICE thrives through mobile gaming |
Τα MIXX Awards αποτελούν τον εορτασμό και την αναγνώριση των καλύτερων έργων της χρονιάς στο ελληνικό ψηφιακό οικοσύστημα. Οι βραβευμένες υποψηφιότητες θα προβληθούν ώστε να εκπαιδεύσουν την αγορά μας σχετικά με το ποιες πρακτικές είναι αποτελεσματικές καθώς και για να εμπνεύσουν το χώρο μας μέσα από την ανάδειξη νέων ιδεών και μελλοντικών τάσεων.
Έργα που αναβαθμίζουν την αντίληψη για ένα brand ή τα χαρακτηριστικά του.
Ενέργειες που χρησιμοποιούν τακτικές search marketing με υποδειγματικό τρόπο
Ενέργειες ανάπτυξης πρωτότυπης σειράς περιεχομένου που εξυπηρετεί τους στόχους μια εταιρείας/ διαφημιζόμενου ενώ ταυτόχρονα υπηρετεί και το όραμα της συντακτικής ομάδας του ψηφιακού εκδότη.